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Community Service Announcement

A Community Service Announcement (CSA) to create awareness for a foundation dedicated to directly funding research into under studied areas of childhood cancer.

The OCF also wanted to be more obviously accessible to corporate and long-term sponsors.

The OCF required a way to distinguish their cause from the many others, vying for charitable support, without ‘guilt trips’ or focus on negatives.

We crafted a branding commercial, in consultation with their team, to fit with the not for profit charitable organizations goals.

The result was a positive spot favored by the stations as ‘filler’. It gained an enormous amount of free airtime. This frequency contributed to a bumper year in fundraising and volunteer support.

Studio shoot in Sydney NSW.